A Russian system
for car rental management

Run your car rental business like a technology company

Car rental without the chaos. A next-generation digital fleet management platform

Operations board
Cars on rent 1,248 +9.4% vs yesterday
Bookings today 96 +12.8% vs yesterday
Fleet utilisation 87% +3.1% vs last week
Revenue this month 18,640,000 ₽ +22.5% vs last month
ID Customer Vehicle Location Status Amount
RES-0412 A. Ivanov Kia Rio Moscow, SVO Confirmed 12,400 ₽
RES-0413 M. Petrova Hyundai Solaris Saint Petersburg Picked up 9,800 ₽
RES-0414 K. Sidorov Toyota Camry Sochi Picked up 27,500 ₽
RES-0415 O. Kuznetsova Haval Jolion Kazan Pending 15,900 ₽
RES-0416 D. Smirnov Lada Vesta Krasnodar Returned 7,200 ₽
Fleet utilisation
Fleet utilisation 87%
Recommended rate 3,900 ₽/day Pricing module

Our clients

01Benefits

Maximum capabilities and revenue
for your car rental business

Maximum capabilities and revenue for your car rental business

Turn your car rental company into a digital business you can control

01

Sales and distribution via API

More channels — more bookings.
Connect external sales channels, partners and marketplaces via API.
Grow sales without adding headcount or operational chaos!

02

Automation that makes money

Not just record-keeping — a system for growing revenue.
Automate rentals, contracts, maintenance and finance.
Less manual work — more control and higher margins

03

IoT data, Big Data and real-time control

Manage by numbers, not intuition.
Fleet utilization, profitability, demand, channel performance — all in one interface.

Decisions based on data, not gut feeling

04

Fast launch in 14 days

System launch, process setup and team training — without lengthy implementations or unnecessary theory.

Full throttle: fast start, full control, maximum speed

More revenue, fewer losses. Full control over your car rental numbers

+25%
Higher utilization
-45%
Staff costs
+30%
Revenue
-50%
Losses and downtime

02Modules

Core modules

Everything that affects money, control and growth — in one system

“Fleet” module

Vehicles, models and categories, traffic fines and planning — the whole fleet in one directory

Fleet

“Reservations and rentals” module

Online bookings, availability calendar, vehicle check-out and check-in — without the chaos

Reservations and rentals

“CRM and customers” module

A customer card with rental history, documents and payments — plus online identity verification

CRM and customers
Bookings Invoices Cash desk Price lists Cancellations Reports Sales Vehicle management Fleet Contacts Clients Companies Drivers Agencies Identity checks Segments Blacklist Contact import Favorites▾ Search... MOW - Moscow Center EN▾ Clients Search? Name or phone Segment? All segments Search Add Full name Phone Rentals Identity check Segment Alexey Ivanov Severny Tranzit LLC Olga Smirnova Dmitry Kuznetsov Anna Volkova TechnoLine LLC +7 915 234-56-78 12 +7 812 400-12-30 48 +7 926 118-40-22 1 +7 903 771-09-15 7 +7 999 652-33-81 2 +7 495 980-44-10 23 Regular Corporate New Regular New Corporate Verified Verified Verified Verified Pending Pending Showing 1–6 of 1,248 Results per page: 20

“Finance” module

Invoices, cash desk and payments via Russian banks, SBP and QR — with export to 1C

Finance
Bookings Cash desk Price lists Cancellations Reports Fleet Inspections Vehicle management Fleet Invoices New invoice All invoices Payments Refunds Deposits Export to 1C Cash receipts SBP reconciliation Favorites▾ Search... MOW - Moscow Center EN▾ Invoices Period? 09/01/2026 – 09/15/2026 Payment method? All methods Search Reset Period total Paid Outstanding ₽1,284,600 ₽1,105,300 ₽179,300 86% paid No. Client Amount Payment method Status 1C 26-00412 26-00411 26-00410 26-00409 26-00408 26-00407 Alexey Ivanov SBP Severny Tranzit LLC Card Olga Smirnova QR Dmitry Kuznetsov Card Anna Volkova Cash TechnoLine LLC SBP ₽8,400 ₽126,000 ₽5,250 ₽12,900 ₽6,850 ₽48,600 exported exported exported exported queued queued Paid Paid Paid Paid Partial Pending

“Reports and analytics” module

Fleet utilization, profitability, demand and sales-channel performance — in one interface

Reports and analytics
Cancellations Fleet Inspections Telematics Documents Integrations Users Fleet Administration Reports Summary Fleet utilisation Revenue Sales channels Customers Fines and damage Vehicle downtime Report export Favorites▾ Search... MOW - Moscow Center EN▾ Reports Fleet utilisation Monthly revenue Average booking value 78% ₽4.2M ₽6,850 +6% vs August +12% vs August −3% vs August Utilisation by category September 2026, % of days on rent 100% 75% 50% 25% 0% 86% 81% 64% 77% 58% Economy Comfort Business Crossovers Minivans Revenue by channel September 2026 Channel Revenue Share Website Office Partners Marketplaces ₽1,890,000 ₽1,050,000 ₽760,000 ₽500,000 45% 25% 18% 12% Total ₽4,200,000 100%

“Contracts and documents” module

Contracts and handover reports are generated from the booking and kept in a secure digital archive

Contracts and documents
Integrations Users Settings Offices Categories Extras Administration Directories Documents Contracts Pickup reports Return reports Powers of attorney Document templates E-signature Numbering Archive Favorites▾ Search... MOW - Moscow Center EN▾ Contracts Search? Contract No. or client Status? All statuses Search Add Contract No. Booking Client Documents Status Contract Pickup report Return report Contract Pickup report Contract Contract Pickup report Contract Contract Pickup report Return report 2026/0418 2026/0417 2026/0416 2026/0415 2026/0414 2026/0413 10452 10449 10447 10446 10443 10440 Alexey Ivanov Severny Tranzit LLC Olga Smirnova Dmitry Kuznetsov Anna Volkova TechnoLine LLC Signed Signed Signed Sent for signature Sent for signature Draft Showing 1–6 of 356 Results per page: 20

“Vehicle inspections” module

Check-out and check-in inspections, damage with photos and a maintenance schedule

Vehicle inspections
Fleet Telematics Documents Integrations Users Settings Offices Administration Directories Inspections Pickup inspection Return inspection Damages Service schedule Tyres Insurance claims Cleaning Inspection log Favorites▾ Search... MOW - Moscow Center EN▾ Return inspection Škoda Octavia А123ВС 777 Booking 10452 · LED - Pulkovo 1 2 3 1 2 3 Scratch — front bumper Chip — windscreen Dent — rear left door Photos 3 of 8 1 Return checklist Body Interior Tyres Fuel Mileage 3 damages No issues OK, 6 mm 3/4 48,210 km +1,240 km this rental Service schedule Service 4, 60,000 km Seasonal tyre change MTPL insurance policy 10/12/2026 11/01/2026 12/20/2026 in 11,790 km in 47 days in 96 days Complete inspection Add damage

“API and integrations” module

Sales channels, marketplaces and your rental website via API, integrations with the traffic police (GIBDD) and 1C

API and integrations
Documents Users Settings Offices Categories Extras Directories Integrations All integrations API keys Webhooks Sales channels Payment systems Request log API docs Sync settings Favorites▾ Search... MOW - Moscow Center EN▾ Integrations AllConnectedAvailable 6 of 14 connected GIBDD — fines 1C:Accounting Rental website — API Marketplaces SBP — QR payments Document verification Connected Connected Active 3 channels Connected Connected Traffic fines by fleet plates Invoices, payments and acts 24/7 online booking Rates and availability Instant payments and refunds Passport and driving licence 2 min ago 15 min ago 1 min ago 5 min ago 3 min ago 8 min ago

“Telematics and IoT” module

Vehicle location, mileage and condition in real time

Telematics and IoT
Inspections Documents Integrations Users Settings Offices Categories Administration Directories Telematics Fleet map Trackers Trips Geofences Fuel level Driving style Alerts Engine lock Favorites▾ Search... MOW - Moscow Center EN▾ Telematics Hyundai Solaris А123ВС 777 · 54 km/h On rent Parked Service Vehicles on map 6 of 48 Hyundai Solaris Kia Rio VW Polo Škoda Octavia Toyota Camry Hyundai Creta А123ВС 777 В456ОР 197 Е789КМ 799 К321НС 777 М654ТХ 750 О987АУ 178 48,210 km 31,540 km 57,880 km 60,120 km 22,470 km 15,300 km 62% 85% 40% 25% 78% 91% On rent On rent On rent Parked Parked Service

“Rate management” module

Price lists and rates by category, season and sales channel

Rate management
Cancellations Reports Fleet Inspections Telematics Documents Vehicle management Fleet Administration Price lists All price lists Seasons Discounts and promos Extras Insurance Deposits Mileage limits Sales channels Favorites▾ Search... MOW - Moscow Center EN▾ Price lists Price list? Summer 2026 Sales channel? Website Office Partners Search Reset Category 1–3 days 4–7 days 8–14 days 15+ days ECMR CDMR IDAR SFAR FDAR Economy Compact Intermediate SUV Business Hyundai Solaris VW Polo Škoda Octavia Hyundai Creta Toyota Camry ₽2,900 ₽2,600 ₽2,300 ₽1,990 ₽3,200 ₽2,900 ₽2,600 ₽2,290 ₽4,100 ₽3,700 ₽3,300 ₽2,900 ₽4,900 ₽4,400 ₽3,900 ₽3,500 ₽6,900 ₽6,200 ₽5,600 ₽4,990 Seasonality:High season +20%Jun 1 – Aug 31Low season −10%Nov 1 – Mar 31 Daily rates, VAT included

Every vehicle should be earning money

Routine automation

Less routine work. More control and more money

Analytics and control

Run your car rental business on data, not reports

Security

Real business security, not an illusion of control

03Products

ETO PROKAT products

One platform: from market intelligence to fleet and leasing portfolio management

Market & Pricing Intelligence
ЭТО ПРОКАТ Market View Our Rates Recommendations Data Deliveries Markets Search this section… AM Market & Pricing Intelligence Market median Demand index Updated ₽3,450 128 Today 90-day price curve — Moscow, compact ₽4,500 ₽4,000 ₽3,500 ₽3,000 ₽2,500 15 Sep 13 Oct 10 Nov 8 Dec Market range (P25–P75) Market median Your rate Today's recommendations Compact · Moscow Accepted Lower by ₽150 — to ₽3,450 per day Gap to median +4.3% · from 20 Oct Crossover · Sochi Under review Raise by ₽300 for the holidays Demand index 141 · 30 Dec – 8 Jan Minivan · Kazan Dismissed Lower by ₽200 — to ₽4,900 per day Dismissed by manager · 12 Sep No rate changes without a human decision

Market & Pricing Intelligence

Competitor prices on your markets — every day. A 90-day forward price curve, the gap to your rate and a ready recommendation you accept or reject with one click. No rate changes without a human decision.

Market View Our Rates Recommendations Data Deliveries Markets
  • 90-day price curveMarket median and price corridor by pick-up date, plus demand signals alongside the price — you can see why the curve bends.
  • Your rate on the same axisSave your rate and it lands on the market curve with an honest gap: ₽900 below the median, or above it.
  • Recommendations with a decision logWhen the gap justifies action, the system writes a recommendation with the source data and the reasoning. Accepted, changed or rejected — everything is recorded.
  • Data with an audit trailDaily quote deliveries are archived before they are read, and every load is logged. You see only the markets you subscribe to.
Aggregation Platform
ЭТО ПРОКАТ Partners Onboarding Channels Reservation Control Match Hub BI Center AI Center Search this section… AM Aggregation Platform Data completeness Live channels Bookings today 82% 14 236 Supplier activation — Supplier B Application Data Review Channels Test Live Today's reservations Reference Details Channel Status ЭП-2026-004512 Compact · Moscow · 18–21 Sep Broker A Confirmed ЭП-2026-004513 Crossover · Sochi · 20–27 Sep Supplier website Awaiting payment ЭП-2026-004509 Minivan · Kazan · 12–15 Sep Corporate client Completed ЭП-2026-004518 Sedan · Moscow · 19–22 Sep Broker C Conflict

Aggregation Platform

Commerce and reservation control in one system. A supplier enters its data once — and sells through every channel; each reservation lives on a single bus with one number from request to settlement.

Partners Onboarding Channels Reservation Control Match Hub BI Center AI Center
  • Onboarding in a single passA 15-section wizard — company, fleet, stations, rates, integrations — and a completeness score across 10 dimensions. Whatever is filled in is used everywhere.
  • Channels with a lifecycleEach supplier–channel pair moves through 8 states from candidate to selling; going live opens only when the data is complete.
  • One reservation — one numberVouchers, changes, cancellations and claims are handled in place. Money never moves through the platform — settlements stay between you and your partners.
  • Partner matching and AI CenterThe engine matches supply and demand on five weighted factors and explains every result. AI agents draft actions — a human approves.
Partner CRM
ЭТО ПРОКАТ Commerce Hub Contracts Billing Automations AI Copilot Reports Search this section… AM Partner CRM Pipeline Deals Win rate ₽41.2M 20 34% Weighted pipeline Qualification ₽15.2M Broker A Agency agreement ₽4.8M · 40% Fleet — Kazan 24 cars, 12 months ₽7.6M · 30% Proposal ₽16.0M Supplier B Channel onboarding ₽9.2M · 60% Broker C Corporate rate ₽5.6M · 55% Contract ₽10.0M Fleet — Moscow Framework agreement ₽6.1M · 90% Supplier D One-year renewal ₽3.9M · 85% Invoices and commissions СЧ-2026-0187 Paid ₽312,000 Broker A · August commission СЧ-2026-0191 Issued ₽1,240,000 Fleet — Moscow · rental, September СЧ-2026-0176 Overdue ₽96,000 Supplier B · platform subscription СЧ-2026-0194 Draft ₽184,000 Broker C · September commission Receivable in September ₽1,520,000

Partner CRM

A CRM for revenue and relationships: suppliers, brokers and corporate clients in one system — from first contact to signed contract and invoice. Works standalone or embedded in the aggregation platform under your brand.

Commerce Hub Contracts Billing Automations AI Copilot Reports
  • Companies, contacts, dealsNine company types, configurable pipeline stages, tasks and communications on a single card. The pipeline is weighted — the number at the top of the board is a forecast, not a wish list.
  • Contract — automatically when the deal is wonTemplates for distribution, consulting, addenda and NDAs. When a deal is won, the contract is generated with its terms, versioned and tracked through to signature.
  • Invoices and commissionsInvoices, subscriptions and commission reports are generated, tracked and reconciled — every PDF carries your logo. Money never moves through the platform.
  • Automations and AI CopilotRules send reminders, escalate and watch partner health. The copilot answers questions about your data in plain language — using only the figures that exist in the system.
Corporate Fleet
ЭТО ПРОКАТ Fleet Management TCO Analysis Maintenance Telematics Scenarios Renewal ROI Search this section… AM Corporate Fleet TCO per vehicle per month TCO components Fleet health ₽64,200 9 87 TCO breakdown: Fleet — Moscow, 128 vehicles Depreciation ₽23,400 Fuel ₽12,800 Insurance ₽7,100 Maintenance and repair ₽5,900 Financing ₽5,200 Administration ₽2,900 Taxes and fees ₽2,700 Fines and parking ₽2,300 Tyres ₽1,900 Fleet health 87 of 100 Telematics anomalies Unit 0412 · fuel use +18% Moscow · 3 days in a row Critical Unit 0287 · mileage off schedule Kazan · service due in 400 km Watch

Corporate Fleet

The total cost of ownership of a corporate fleet, calculated from what actually happens to the vehicles — 50 company cars or 5,000 commercial ones.

Fleet Management TCO Analysis Maintenance Telematics Scenarios Renewal ROI
  • Nine TCO componentsLeasing and financing, energy, maintenance, insurance, taxes and road charges, administration, downtime, subsidies and CO₂ — every ruble is assigned to one of nine components.
  • Maintenance forecastService events build cost trends by component, an ML forecast shows what is coming, and predictive scheduling proposes a slot before a breakdown picks one for you.
  • Telematics and anomaliesConsumption spikes and slow degradation are detected statistically from the telematics stream — with eco-driving and safety scores. A flag with evidence, not a guess three months later.
  • Scenarios and fleet renewalWhat if fuel goes up 20%? Scenarios replay the fleet under changing fuel and electricity prices; the renewal calculator answers “keep or replace” for every vehicle — with savings, payback and ROI.
Leasing Intelligence
ЭТО ПРОКАТ Portfolio Health Warning Signs Recalc Queue Quote Builder Refleeting Electrification Macro Playbooks Search this section… AM Leasing Intelligence Portfolio health Open signals Concentration 78 14 28% Portfolio health 78 of 100 Open signals 14 At risk ₽96.4M Updated today at 07:00 Warning signs — today Broker A · payments 30+ days overdue High 12 contracts · ₽48.2M Recalculate Residual value: crossovers −9% High 86 contracts ending in 2027 Review rates Concentration: Fleet — Moscow 28% Medium Limit 25% · 3 pp over Open portfolio Key rate: +1 pp vs scenario Medium 214 floating-rate contracts Stress test EV option: 18 renewals eligible Low TCO savings up to 12% on switch Build a quote

Leasing Intelligence

In development

A proactive assistant for leasing companies — not another dashboard. Risk signals across the whole portfolio every morning, contract recalculation through an approval queue, scored end-of-term decisions and one-click portfolio stress tests.

Portfolio Health Warning Signs Recalc Queue Quote Builder Refleeting Electrification Macro Playbooks
  • Risk signals every morningPayment risk, excess mileage, residual value drift, concentration, margin erosion — six detectors scan the portfolio. Every signal comes with its source data and the rule that fired.
  • Recalculation through approvalWhen rates, fuel or mileage drift away from the contract terms, the system prepares a recalculation: the old payment, the new one and why. A human approves, rejects or applies it.
  • A quote in seconds, a decision by scoreA new lease calculated with low, mid and high bounds. At end of term — four options: extend, replace, electrify, sell — each scored 0–100.
  • Electrification and stress testsEV readiness assessed for every contract, ESG reporting for clients and macro scenarios — a fuel spike, a rate rise — that put the affected contracts into the recalculation queue.

The AI drafts — a human decides. Every figure traces back to a record you can open.

04About

A Russian system for car rental management

ETO PROKAT is a next-generation Russian car rental and fleet management system, built to grow revenue and give you digital control of your business.

The platform is built on the international experience and expertise of Arturs Zantmans, founder of the global RENTLY system, and pursues the mission of digitalizing transport and tourism in Russia in line with the government's priorities for the sector.

Made in Russia. Works to global standards.

25+
years on the global fleet management market
270+
clients around the world trust our company
40+
sales channels
55,000+
vehicles under management

05Team

The people who turn car rental into a system

Arturs Zantmans

Company founder. Over 25 years in the automotive industry

Viktorija Zantmane

Where deals turn into revenue

Tatiana Romanova

Responsible for processes and the company's smooth operation

Denis Smetnev

Marketing is a system. Denis makes it work

Denis Timoshevsky

Oversees finance, product economics and business resilience

Anastasia Smirnova

Grows client accounts and turns partnerships into long-term revenue

Evgenia Usacheva

Launches, grows and scales partnerships and projects

Nik Shestakov

Business development and partnerships
I connect people. I help businesses grow.

06Platform

A platform aligned with Russia's digital economy

ETO PROKAT is developed in line with the digital-economy priorities set at the level of the Government of the Russian Federation and the sector programs for transport and tourism.

We are building a practical tool for business that supports the industry's transition from manual processes to digital management models, in keeping with the national digital-economy strategy.

ETO PROKAT is a commercial platform built

with the national priorities for the industry's digitalization in mind

ETO PROKAT is a commercial platform built with

the national priorities for the industry's digitalization in mind

Digitalization of car rental and mobility operations

Greater business transparency and control

Higher efficiency of transport and tourism services

Bringing data and analytics into management decisions

07Integrations

Integrations and capabilities

Uninterrupted operations and optimized business processes in one place

08Who it is for

Who the system is for

Your unique business ecosystem

Car rental

Optimize fleet utilization, automate management and maintenance

Taxi fleets

Cut downtime, manage drivers and place vehicles where the orders are

Car sharing

Bookings, documents, vehicle condition and customer communication — all in one system

Car dealerships

Track test drives and courtesy cars, simplify record-keeping

Corporate fleets

Reduce costs, track vehicle usage and fuel online

Leasing

Detailed analytics, cost control and revenue forecasting

09Security

Data security and infrastructure in Russia

Legal requirements

The system is built to meet the requirements of Russian law: Federal Law 152-FZ “On Personal Data”, data residency requirements within the Russian Federation, access-rights segregation, user action auditing and operations control

System architecture

The system architecture follows enterprise standards of reliability and scalability, so the platform can be used by private businesses and large corporate structures alike

Data security

ETO PROKAT technology is designed from the outset to meet the requirements for data security and for hosting infrastructure within the Russian Federation

10Localisation

Localized for Russia

Russian software registry

We are in the process of accreditation with the Ministry of Digital Development of Russia and are preparing to have the platform included in the Russian software registry

Local payments

Integrations with Russian banks, the Faster Payments System (SBP), QR payments, online payments and cash-register solutions for all sales channels

Integration with the traffic police (GIBDD)

Vehicle status and fine checks, linked to the specific customer and rental agreement

Infrastructure in Russia

Data stays in Russia. All server infrastructure and data storage are located within the Russian Federation, as required by law

Identity and document verification

Online customer identity verification and document checks under Federal Law 152-FZ and personal data processing standards

Integration with 1C and accounting

Integration with 1C and other accounting systems to automate bookkeeping, reporting and financial operations

Digital documents and archive

Digital contracts, acceptance reports and documents are stored in a secure cloud with access segregation and encryption

Security monitoring

Monitoring of system and data security, access control and logging of user actions to prevent incidents

11Steps

How we work together

No chaos, lengthy approvals or unnecessary steps

01

Request and demo

You leave a request; we run a personal demo of the system tailored to your fleet, processes and sales channels

Start with a demo of the system

We will show you the platform and an implementation plan for your car rental business

Leave a request

12Pricing

How much does ETO PROKAT cost

Start

For fleets of up to 30 vehicles

What's included:

  • RMS / CRM for car rental
  • Fleet and reservation management
  • Calendar, rates, orders
  • Customers, contracts, payments
  • Basic analytics and reports
  • Core API access
  • Technical support and updates

Not included:

  • Corporate website
  • OTA and distribution channel integrations
  • Customer identity verification
  • Online document verification
  • Traffic police (GIBDD) integration and fine tracking
₽20,000 / month
₽16,000 / month₽20,000 / month
for the whole fleet

All prices exclude VAT

Pro

🔥 Most popular

For fleets of 30 to 500 vehicles

Everything in the START plan, plus:

  • Integration with the traffic police (GIBDD)
  • Automatic fine tracking and accounting
  • Electronic customer identity verification
  • Online document verification
  • API for your car rental website
  • Advanced analytics and reports
  • API for external services and partners
₽800 / month
₽640 / month₽800 / month
per vehicle

All prices exclude VAT

Enterprise

For large fleets, networks, marketplaces and franchises

What's included:

  • All platform modules, no limits
  • OTA and distribution integrations
  • Custom APIs and business logic
  • B2B and corporate contracts
  • Custom SLAs
  • Dedicated support team
On request
for the whole fleet

All prices exclude VAT

Implementation and setup services

For the plan

Start

Implementation includes:

  • Account and fleet structure setup
  • Basic data import
  • Team training
  • Go-live in production
₽50,000

The fee may be reduced or waived with an annual subscription (by agreement)

All prices exclude VAT

For the plan

Pro

Implementation includes:

  • Advanced business logic configuration
  • Connection of government and third-party services
  • Website and digital customer journey setup
  • Data migration (if required)
  • Team training and launch support
from ₽150,000

The fee may be reduced or waived with an annual subscription (by agreement)

All prices exclude VAT

For the plan

Enterprise

Implementation includes:

  • Turnkey project implementation
  • Architecture and API configuration
  • Integration with external systems
  • Legal and regulatory adaptation
  • A dedicated project manager
On request

The fee may be reduced or waived with an annual subscription (by agreement)

All prices exclude VAT

13Demo

ETO PROKAT system demo

Leave a request and we will show you how the system works, help you choose a plan and answer all your questions

Or explore the materials about the system

Demo

Presentation of the
ETO.PROKAT system

We will show you how our system works, help you choose a plan and answer all your questions

Coming soon

The API documentation is on its way. Write to info@prokat.team and we will send the method reference and answer your integration questions.

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